We have a lot of good stuff going on here at Grooming Lounge and wanted to share with our readers exactly what that is. But, since we’re so darn busy and opposed to reinventing the wheel, I decided the best way to communicate all that’s taking place is to post a new Media Release we’re about to send out. It was already written and contains, in even better detail, all the stuff I was going to write in the blog. So, pretend you’re in the media (put a pencil on top of your ear, wear a fedora or something) and read on if you wish…
Grooming Lounge Announces First Franchise Barbershop, Online Continuity Program, Luxury Hotel Partnership and New Custom-Formulated Products
July 13, 2016, Washington D.C. – The world of men’s grooming is booming; sales for beard and mustache grooming products are on fire, dopp kits are a mainstay on holiday gift guides and male-specific body powders can be found in medicine cabinets across the country. Following this upward trend, many new businesses have sprouted to occupy this space in the past couple of years, but one has been leading the way with sustainable growth since before the word “metrosexual” even began being bandied about. For over 13 years, Grooming Lounge has been the leading authority on grooming solutions for men — and is now expanding its business model, offering franchise opportunities throughout the nation, adding to its matrix of custom-formulated Grooming Lounge products, introducing products for use as hotel amenities and offering an online product continuity program.
After perfecting the industry-standard model for the modern upscale barbershop and men’s spa, Grooming Lounge is looking to spread its handsomeness mission worldwide via Grooming Lounge Franchising. The first Grooming Lounge franchise will be in Dubai, UAE, and is due to open in 2017.
Having completed a down-to-the-detail “Operations Manual” and all the legal necessities required to promote a franchise offering, the company is looking for additional U.S. franchise partners. Ultimately, Grooming Lounge is looking to open an additional 15-20 stores across the country in viable markets, beginning with markets on the East Coast. Interested parties can inquire via the Grooming Lounge Franchise page.
“We’ve received inquiries for years from folks trying to bring the Grooming Lounge concept to their area. We’re delighted to have all the pieces in place to allow them to do such,” said Grooming Lounge CEO and Founder Mike Gilman.
LUXURY HOTEL IN-ROOM AMENITY PROGRAM
Grooming Lounge collaborated with the famed Mayflower Hotel, located just across the street from the DC flagship store, to create in-room amenities for all of the hotel’s guests. Over its 80-year history, some of the world’s most influential celebrities have stayed and continue to stay at the Marriott managed property. The hotel amenities will be in room this Fall 2016 and include: You Need Conditioner Everyday Hair Conditioner, The Best Shampoo Everyday Hair Shampoo, The Best Smeller Body Wash, Core Values Body Cleansing Bar, Mug Cleaner Face Bar and Moist Valuable All Over Moisturizer.
NEW PRODUCT INTRODUCTION & PRODUCT RE-BRANDING:
Already with a lineup of over a dozen of their own barber-created men’s grooming solutions (sold both via Grooming Lounge stores, groominglounge.com and select retailers nationwide), Grooming Lounge is extending its product lineup aggressively with the addition of two new products in August 2016: Mug Scrubber (face wash) and Whisker Sauce (beard lotion). These newest products join the recently launched Our Best Smeller (body wash), Super Powder (body powder), The Shavior (razor irritation fighter and Men’s Health 2016 Best Shaving Product) and Mug Moisturizer (everyday, oil-free moisturizer). All products will feature new branding positions and design as created in partnership with Purpose Built NYC, a branding and design firm in NYC. Original Grooming Lounge products will be updated to the new branding over the next 12 months.
Gilman stated, “Our brand has evolved over the years and this new look stays true to our heritage, while adding a bid of a modern flair. You’ll start seeing a lot more of the company’s branding going in this direction and a lot more of our barber-tested solutions on the shelves.”
ONLINE CONTINUITY PROGRAM:
While there are now several men’s grooming upstarts that offer consumers automatic delivery of blades, Groominglounge.com has launched an even wider-reaching and more-convenient option. The company has begun offering Recurring Handsomeness, continuity purchases on all products on its site. So, instead of just getting to choose from limited branded products monthly, customers will now be able to select mix and match products from the best brands and the biggest selection in grooming and get them delivered to their door at the time intervals that work for them (2 weeks, one month, 3 months, etc.).
“Men are all about making it easy and what could be easier than getting all your grooming favorites delivered on a schedule – without having to lift a finger. The busy gentleman who wants the same shampoo, shaving cream and moisturizer delivered every six weeks will have his answer.” comments Gilman.