There’s something about the sheer number of toothpastes on the wall at the local drug store chain that seems…well, kind of absurd. So finding a minty paste, with whitening properties, in “barbershop thin metal” packaging (with a great cap!) was perfect. No turning the packaging around to find that the “tartar-control, extra-whitening gel” has exactly the same active ingredients as the “fresh breath paste with our best stain cleaner ever!” It’s simple, straightforward and does exactly what it says it will do. Perfect. One more star if they decide to make just one more option…with an even stronger mint flavor.