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GETTING THE HEAD'S UP

UNCOVERING THE TRUTH ABOUT SHAMPOOS & CONDITIONERS

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Here’s the investigative article you’ve been waiting for. The one that breaks the whole hair cleansing argument wide open and settles the widespread debate surrounding shampoo quality, the need for conditioner and the proper way to use such products.  Buckle up… we’re smellin’ a Pulitzer here.

THE SHAMPOO LOWDOWN

Is There A Difference?
Yep. Cheap shampoos contain foaming agents that dry out hair. And if hair is damaged by sun, chlorine or coloring agents, cheap shampoos can be that much more harmful. The key is to use a quality hair cleanser targeted toward your particular hair type.

CHOOSING A SHAMPOO

HAIR TYPE

THE RIGHT SHAMPOO

Normal

Gentle Shampoos won't strip natural oils from the hair and scalp, and work for 90% of guys.

Oily

Oil-Removing Shampoos contain cleansers designed to remove as much oil as possible and are great for men with oily scalps. Such products may cause excessive dryness in those with a normal scalp.

Dry

Moisturizing Shampoos are formulated to add moisture to the hair and scalp. A solid choice for most men.

Thinning

Volumizing Shampoos help swell the hair shaft for a thicker appearance. They also make hair more vulnerable, so following with a conditioner is key.

Dandruff

Dandruff Shampoos are formulated to help prevent the itching and flaking associated with dandruff. Before using, it is important to know dandruff is the issue, rather than simply a dry scalp.


How Often & How To Shampoo?
Most shampoos are designed for everyday use. In the shower, simply place a small amount into palms and rub hands together to distribute. Gently massage shampoo into the hair and scalp with fingertips. Feel free to let it sit for a minute and then rinse thoroughly with lukewarm water.

THE CONDITIONER LOWDOWN

Is Conditioner Really Necessary?
Yep. Conditioners are key to healthy hair for a variety of reasons, including their ability to: enhance appearance and feel, increase body and volume, facilitate styling and improve overall smoothness, gloss and shine. They also improve the texture of hair that’s been damaged by environmental factors and help replace natural oils that may have been removed by harsh shampoos. That enough for you?

How Often and How To Condition?
Most conditioners are designed to be used daily. For maximum benefit, conditioners should be left on for two minutes before rinsing well with lukewarm water.

CHOOSING A CONDITIONER

For most men, a moisturizing conditioner will do the trick. However, as with shampoos, the most effective regimen is one that incorporates products for the specific hair type.