 | Creativity and innovation in design are certainly at the foundation of Nooka. Launched in 2005, the brand is all about pushing the limits and re-thinking everyday items (such as watches, belts and wallets) in new and exciting ways. By changing materials, designs and functionality, Nooka manages to maintain these items’ usefulness as well as inject them with an extra dose of fun and futurism in the process. The name “Nooka” is a contraction of "New Yorker,” reflecting the creator's love of his hometown where it is based. The 'noo' (new) is intended to convey innovation and a fresh outlook, and the brand truly lives up to its philosophy. |
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