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I used Eye Alert for a few months as I suffer from dark circles under my eye. I can't say that I ever saw a noticeable difference. Another negative was the fact that it tends to flake if you happen to touch it during the course of the day. If you're not careful it'll look like you took an eraser and rubbed it under your eye
This is a cool product that could be useful depending on your profession/life. I tried this a couple times when I was extremely tired in the morning and when you first apply it, you do get a bit of a perked up looking..look. It is kind of an odd sensation at first, but I am sure the more you use it the less odd it would feel. Worth giving a try.