This stuff is rather hard to find, yet is my choice of product for a hard hold. To be sure, it's not a mild product, and I'm a little surprised that a more "adult" style store carries this, as it's popular with the college and 20 somethings crowd. However, it has great hold, is best for my purposes in terms of styling, and it smells great. As I said, it's serious business and is for really creating a stiff hold that can be manipulated, not as much as a glue, but it is a very firm hold and wet look I achieve when using it. The blue medium hold will allow a more matte and natural look.