When Grooming Lounge debuted online, the first brand we carried was Anthony Logistics For Men. The year was 2000 and our distribution center was in my basement. I remember that time clearly as my 6-months pregnant wife was the order fulfillment lead (her mother informed me of her resignation of that position soon thereafter due to box lifting) and my neighbor’s were constantly complaining about the barrage of UPS trucks traversing our street.
Fast forward to today and much has changed. But, one thing that hasn’t is the leader behind Anthony Logistics - Anthony Sosnick - and his commitment to creating a respected company that produces effective and simple-to-use products. He wouldn’t say it, but he’s really a pioneer in the men’s category and has paved the path for many other businesses. Smoke-blowing aside, we recently got on the phone with Tony to ask him some interesting questions. Read below for our Q&A (Questions & Anthony):
Q: WOULD YOU CONSIDER ANTHONY THE FIRST, INDEPENDENT MEN’S PRESTIGE BRAND? WHEN WAS YOUR OFFICIAL LAUNCH?
A: There were a few other independent prestige men’s brands on the market before we launched, but none of them had the breadth or depth of our brand. We officially launched in October of 2000 and are celebrating our 10 year anniversary this year.
Q: WHAT WERE YOU DOING BEFORE YOU STARTED ANTHONY LOGISTICS
A: I did what all people in the skincare business did before starting their own brand. I was a commercial real estate developer.
Q: WERE THERE OTHER NAMES FOR THE BRAND BEFORE YOU SETTLED ON ANTHONY LOGISTICS?
A: We had a few. Anthony Tactics and Anthony Strategies For Men. Our least favorite was Logistics For Men, but the others were too close to trademark infringements. Now, it is my Favorite of the three. Everything happens for a reason.
Q: WHO TAKES MORE TIME TO GROOM THEMSELVES IN THE AM – YOU OR YOUR WIFE?
A: Me without question. I take my time and she doesn’t (I hope she doesn’t read this).
Q: WHAT PRODUCTS, NON- ANTHONY, ARE YOU HOOKED ON?
A: I use a hair spray by Phyto every day. Besides that it’s Anthony all the way with the exception of my toothpaste because we don’t make one yet.
Q: EVER HAD ANY FACIAL HAIR AND WHY?
A: I like it clean cut except when I’m running around the country chasing jam bands. Then, the hippie in me comes out. And that’s all I have to say about that.
Q: MOST POORLY GROOMED CELEBRITY?
A: I would say the best groomed celebrity is George Hamilton. The one that could use some improvement is Woody Allen. How is that for playing it safe?
Q: MUST HAVE ANTHONY PRODUCT AND ONE YOU COULD LIVE WITHOUT?
A: The Oil-Free Moisturizer is at the top of my list. If I just had to live without a product, probably one of the bath gels. But, I wouldn’t like going without any of the flavors if I didn’t have to.