We get tons of e-mails around here in regard to our business, men’s grooming advice and general knowledge. Here are five of the most-common random questions (pretty sure that’s an oxymoron, but work with us) we get:
Q: Are the products you sell really any better than the stuff I’d just buy in the Drugstore?
GL: Guess that really depends on what you’re buying in the drugstore, but in general, we feel pretty confident that the solutions we offer boast more premium and skin-friendly ingredients, better packaging and were developed with more careful R&D than “mainstream” products. Mostly, we stand by the results our solutions deliver – and results are what it’s all about. If there are more “mass” products that deliver the results a man wants, by all means they should buy them at a drugstore.
Q: Is it great being an entrepreneur or being your own boss?
GL: If you really like what you do and the people you work with, then sure, it’s great. I happen to be very passionate and proud of Grooming Lounge and what we do. More important, I really respect and enjoy being around our team and that makes all the difference in coming to work daily. Of course, running a business isn’t always a hoot. There are those pesky things like rent, accounts payable, taxes and more. But, the good far out weights the bad, especially with what we do.
Q: Who are your customers?
A: Our guests really run the gamut and certainly differ based on business segment (stores, online, solutions). So, this is an answer without really being an answer, but it’s true… Our guests are men who have a desire to look and feel better. Some are younger, some are older, some are loaded, some are not, some are black, some are white, some are handsome and some are soon to be more handsome.
Q: What makes your business different from the other “men’s grooming concepts” out there?
A: We like to think we’re “best in class” in everything we do. So, whether it’s customer service (the way guests are treated in store or online) or technical service (the quality of the treatments guests get in our stores), we aim to outshine the rest. We aim to make every interaction with our company an “experience” rather than just a “purchase” or “haircut” and the response has been pretty good so far. Beyond that, we’re one of the few concepts with physical stores, places where we can gather the best information for use on both our web site and with our Grooming Lounge Solutions.
Q: How did the company start?
A: My former business partner and I both grew up in the “beauty business” and were constantly being harassed by our regular-guy buddies to get them products they were too embarrassed to purchase from mainstream stores. After sharing stories about these “slobs” being into “grooming,” a light bulb went off as we knew there were millions more men out there looking to sharpen things up a bit.