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I found that this stuff is able to hold my hair in place for a few hours but needed to be reapplied to maintain the hold and look I was going for. It also depends on how much hair product you are used to using. I could probably achieve a longer hold if I used more product, but the problem would leave me running out very quickly. So to save, I find myself normally needing to add some water to pat down stray hair that doesn't like to stay in place. I am going to try some of the Jack Black Hair Pomade to see if it has a stronger hold. I should also point out that I used to be a regular user of RedKen Water Wax which I found to be okay four a couple weeks after a hair cut, but then could not control my afternoon hair "poofing" without a water slickback after lunch.
I have tried other pomades, but I find this one to be the best. It really gives my hair a nice shine and seems to make my hair thicker in appearance.